SoFit Mobile, a free social gaming
mobile application that lets you get fit, stay fit and earn rewards for you and
others, has gone live at the 2012 London Olympic Games as the technology
partner to the Walk A Mile
campaign. The free App is now live on Apple and Android mobile devices.
Stemming from the saying “to walk a mile in someone else’s shoes,” the global
campaign supported by the U.S. Department of State and the 2012 London Olympic
Games promotes tolerance through social fitness.
“People
all over the world are able to be part of the Olympic spirit with the SoFit App
and make change in their communities by virtually partnering with people in
different countries and walking miles together to encourage tolerance,” said Marc
Askenasi, President and CEO, Founder of SoFit Mobile Inc. and parent company InterAmerican Gaming (IAG).
“Using
the Olympics as a way to inspire more people to get active, SoFit will engage
users to take small steps to start living healthier while connecting millions
to make the world a better place,” said Michelle Kwan, State Department Public
Diplomacy Envoy and Olympic Figure Skater.
SoFit’s
mission is to revolutionize the future of fitness by giving people the
motivation to stay active through social connections, rewards and charitable
donations. Through GPS tracking, the App enables users to train and
compete with friends and celebrities from around the world and participate
virtually in athletic events like the New York Marathon regardless of
geographic location. SoFit users can harness the App to raise
donations for charities of their choice or earn points for virtual and
real-life rewards such as medals, coupons, discounts and special offers.
Charities can partner with SoFit to raise funds for miles walked in events they
sponsor.
“The
Walk A Mile campaign is the ideal debut partner for SoFit as we believe
combining fitness with a cause fulfills our mission of making the world
healthier in every way. We are proud to be part of this amazing
integration of fitness advocacy and global tolerance,” added Askenasi. SoFit
will participate in tonight’s Walk A Mile Concert with Dave Stewart.
