Beginning June 17, the next wave in entertainment puts you right in the middle of the action as a group of SoCal teenagers heat up social media with @SummerBreak, a first-of-its-kind, unscripted mobile series that can be experienced virtually anytime, almost anywhere from AT&T*, BBDO and The Chernin Group.
As they explode out of high school for one, final, life-changing summer together, the teens will share their experiences in real-time on Twitter, Tumblr, Instagram and YouTube ̶ telling their stories, their way. Followed for the summer by the production crew, the @SummerBreak Twitter handle will be the hub of the show, re-tweeting the most exciting content, and releasing the daily and weekly episodes, allowing followers to get to know these kids intimately over a summer when anything can happen.
There are no scripts here, no TV networks. Unlike traditional series filmed months before airing, @SummerBreak will be released in real-time, immersing followers in the drama as it unfolds, offering an unprecedented connection to the characters and the story.
