Tuesday, October 4, 2011

LA-based Architecture and Design Firm Opens Major Project in Seoul

LA-based architecture and design firm, The Jerde Partnership, designed the newly opened Daesung D3 City, the first mixed-use, transit-oriented development to open in Seoul, South Korea, in a decade.  Jerde, whose offices are located right off the boardwalk in Venice, are best known locally for designing Santa Monica Place

Daesung D3 City integrates retail, entertainment and cultural districts with office, hotel, residential and landscaped gardens, parks and plazas to create a major new public space adjacent to the city's busiest metro line. A six-level, 860,000 square feet retail complex with major cultural attractions on its rooftop is the centerpiece of D3 City.


Exterior view of Daesung D3 City at night are building forms shaped like Asian lanterns whose glowing lights create exciting street facades and attract visitors

Unique open-air public spaces are attractive destination stops along  an outdoor pathway climbing through the lantern buildings to the top of the retail complex that has the character of an Italian hill town
Photo credit: Hiroyuki Kawano

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