Movie Making Builds Life Skills

More than 100 teens spent the summer in Philadelphia as part of a star-studded filmmaking program hosted by Dreaming Tree Foundation and benefiting Boys & Girls Clubs of America. AT&T is proud to support the project as part of AT&T Aspire, a $350 million initiative to help students graduate from high school ready for college and careers.

Crews from Boys & Girls Clubs from around the country rotated in and out of the set all summer, working alongside film pros and celebrities such as actors Christopher Gorham, Kelly Rutherford, Rainn Wilson and Mario Lopez.

The result of a summer of hard work will be a full-length feature film, "The Stream," which debuts early next year.

Click here for more information on “The Stream” and the innovative efforts AT&T is supporting through the Aspire initiative.

New Website, New Office...New Beginnings!

We're pleased and excited to announce the launch of our new website!

Casey & Sayre is bringing a new kind of PR

WWW.CSWPR.COM

 

Nokia AT&T Store event + Happy Hour- TODAY 9.25.2013

How To Get The Perfect Photo: Use The Tools + Happy Hour

 

Hosted by: Nokia & AT&T

Using a mobile phone to capture a fantastic photograph isn’t rocket science. Join Jenifer Hanen as she breaks down how to use basic techniques to make sure your photo turns out right, every time.
All are welcome! Join us at the AT&T Store for a photo walk and happy hour afterwards as Nokia is hosting!

For more info:

http://socialmediaweek.org/losangeles/events/?id=119605#.UkM72WRAQhg

@SummerBreak- A First-of-its-kind Reality Show

Beginning June 17, the next wave in entertainment puts you right in the middle of the action as a group of SoCal teenagers heat up social media with @SummerBreak, a first-of-its-kind, unscripted mobile series that can be experienced virtually anytime, almost anywhere from AT&T*, BBDO and The Chernin Group.

As they explode out of high school for one, final, life-changing summer together, the teens will share their experiences in real-time on Twitter, Tumblr, Instagram and YouTube ̶ telling their stories, their way. Followed for the summer by the production crew, the @SummerBreak Twitter handle will be the hub of the show, re-tweeting the most exciting content, and releasing the daily and weekly episodes, allowing followers to get to know these kids intimately over a summer when anything can happen.

There are no scripts here, no TV networks. Unlike traditional series filmed months before airing, @SummerBreak will be released in real-time, immersing followers in the drama as it unfolds, offering an unprecedented connection to the characters and the story.

Hack for L.A. WINNERS

This weekend, as part of the National Day of Civic Hacking, the AT&T Developer Program, The i.am.angel Foundation, and the City of L.A. challenged residents, developers and students to use open government data to create new solutions to challenges facing Boyle Heights. 

Mayor-elect Garcetti was there to kick off the event, and AT&T and event partners awarded more than $25,000 in cash prizes. The top overall apps were:

• 1^st Place – HackForJobs – Challenges the typical process of "searching" for a job and brings jobs to you.
• 2^nd Place – Fruit.ly – The website and app allows users the ability to connect with neighbors and exchange fruits through a peer-to-peer network. 
• 3^rd Place – Boyle Heights Connect – Helps people communicate with the hospitals, schools and government organizations in Boyle Heights.

Teams responded to local and national data challenges. Others worked on projects that incorporate civic data and community impact objectives. Coaches and mentors from the Los Angeles tech community were available throughout the weekend.

For more information about the apps, participants, and winners of Hack4LA, visit http://hackforla.challengepost.com/

Climate Action Reserve Honors 2013 Climate Action Champion Award Recipients

Climate Action Reserve, an environmental nonprofit organization and North America’s premier carbon offset registry, honored the esteemed recipients of the inaugural Mary D. Nichols Climate Action Champion Awards. The recipients all exemplify leadership and deep commitment to the reduction of greenhouse gas emissions. The awards carry on the tradition and trademark boxing belt of the Climate Action Champion Awards but have now been named in honor of Mary Nichols, Chair of the California Air Resources Board,
and Founding Chair of the California Climate Action Registry – the predecessor of the Climate
Action Reserve.

The 2013 champions are:

*Christiana Figueres, Executive Secretary, UNFCCC, has truly had a global impact in implementing activities and bringing together different parties to address climate change.

*James Goldstene, Undersecretary, State and Consumer Services Agency, was honored for the accomplishments he achieved while serving as Executive Officer of the California Air Resources Board (ARB).

*Disney, whose environmental legacy spans more than 60 years, is committed to protecting the planet for future generations and helping kids develop lifelong conservation values through nature exploration.

*Environmental Defense Fund (EDF), has been working to find innovative ways to solve big environmental problems and preserve the natural systems on which all life depends.