@SummerBreak- A First-of-its-kind Reality Show

Beginning June 17, the next wave in entertainment puts you right in the middle of the action as a group of SoCal teenagers heat up social media with @SummerBreak, a first-of-its-kind, unscripted mobile series that can be experienced virtually anytime, almost anywhere from AT&T*, BBDO and The Chernin Group.

As they explode out of high school for one, final, life-changing summer together, the teens will share their experiences in real-time on Twitter, Tumblr, Instagram and YouTube ̶ telling their stories, their way. Followed for the summer by the production crew, the @SummerBreak Twitter handle will be the hub of the show, re-tweeting the most exciting content, and releasing the daily and weekly episodes, allowing followers to get to know these kids intimately over a summer when anything can happen.

There are no scripts here, no TV networks. Unlike traditional series filmed months before airing, @SummerBreak will be released in real-time, immersing followers in the drama as it unfolds, offering an unprecedented connection to the characters and the story.

AT&T “Txting While Driving … It Can Wait”

AT&T “Txting While Driving … It Can Wait”

While distracted driving is an issue for all motorists, teenagers are particularly at risk.  Traffic crashes are the leading cause of death for teens, and the proliferation of distracted driving among teens is a huge challenge.

That’s why AT&T”s “Txtng & Drivng … It Can Wait” public awareness campaign is especially focused on educating teens about the risks of texting while driving and spreading the message that text messages can wait.  Not even red lights, professionals say, signal a “safe” time to text.

As part of its campaign, AT&T has developed a powerful documentary called “The Last Text” that examines the real world consequences of texting and driving.  Each of the eight individuals in the video volunteered their stories to help educate Americans – particularly youth – on the risks of texting behind the wheel.  The documentary can be viewed online on the AT&T “It Can Wait” website and on the AT&T YouTube page.

Texting is so dangerous because it takes a driver’s eyes off the road for an average of 5 seconds.  At 55 mph, that’s like driving the length of a football field completely blind.  Studies show a driver’s reaction time is doubled when reading or sending a text, and that motorists sending a text while driving are 23 more times likely to be in a crash.

AT&T has taken the next step in their campaign against texting and driving.  Last weekend at a teen safety fair AT&T shot the following video of a simulator designed to showcase the dangers of texting and driving.   In a city like Los Angeles where traffic is routine, teens and adult drivers need to be reminded of what can happen when attention is taken away from the road to send a text. 

The thing that sets this video apart is that it focuses on an AT&T Texting While Driving simulator.  The simulator features an actual car where the teen gets in, put on virtual reality goggles and starts driving on a streetscape where pedestrians are walking and other cars are close-by. While taking their eyes off the road to send a text message the inevitable result is that the teen driver crashes into a car or a pedestrian.  Here is the video: 

 

 

Brazilian Legend Sergio Mendes to Perform Free LA Concert

Sergio Mendes

On Thursday, August 4 at 7:30 p.m., The Americana at Brand in partnership with Twentieth Century Fox Home Entertainment, will host legendary Brazilian performer Sergio Mendes. Celebrating the Blu-Ray and DVD release of “RIO: The Movie” for which he composed the soundtrack.

Mendes sky rocketed to global stardom with Brasil ’66, continued to win fans over with the #1 hit “Never Gonna Let You Go” and eventually won a Grammy Award for the smash hit album “Brasileiro.” Mendes collaborated with will.i.am and The Black Eyed Peas on the uber-catchy hit song “Mas Que Nada” which was featured on the soundtrack to the hit 3-D animation feature RIO.  His recently released “Celebration: A Musical Journey” brings together more than three dozen hits spanning his storied career as the master of the Bossa Nova beat.

  2Cellos featuring 24-year old rising stars and award winning cellists from Croatia, Luka Sulic and Stjepan Hauser, will kick-off the evening.  Launching to fame when they captivated YouTube viewers with their fiery rendition of Michael Jackson’s “Smooth Criminal,” these talented cellists are taking the U.S. by storm, recently appearing on “The Ellen DeGeneres Show” and touring this fall with the legendary Elton John.


For more information:

www.americanaatbrand.com/