The SouthBay Pavilion in
Carson received a silver U.S. MAXI Award from the International Council of
Shopping Centers (ICSC) for its innovative campaign “Pagbabahagi, Pagbahanihan,
Pagbubuklod” that celebrated Filipino American History month.
SouthBay Pavilion partnered with the Philippine Consulate, governmental agencies,
community organizations, LA based Filipino media outlets and local residents on
the month-long event that entertained, educated, and brought awareness of the
many contributions of Filipinos and Filipino Americans to mainstream society.
Professional recognition for
this award was given to Sweeney Mae Montinola, Marketing Manager, SouthBay
Pavilion; Julie Cruz, General Manager, SouthBay Pavilion; Cheryl Roberts, CMD,
Specialty Leasing, SouthBay Pavilion; Fred Sands, CEO, Vintage Capital Group; and
John Desco, Executive Vice President, Vintage Capital Group.
Fred Sands, Chairman of
Vintage Real Estate, acquired SouthBay Pavilion in 2010 and since then,
leasing activity has accelerated with lots of new transformations including a
56,906 square foot, 13-screen, stadium-style seating, large Cinemark Theater.
