Visitors to Times Square are seeing something unexpected when they encounter a jumbo LED screen beneath the giant blue CBS Eye on 42nd Street. Instead of the usual movie or product digital billboard media, a million or more passersby will see video clips of the work of 16 organizations serving people in need around the world.
The digital billboard time had been abandoned by a previous advertiser and Neutron Media decided to donate the unused billboard time to 16 organizations that are changing the world -- the 16 non-profit organizations that have won the Conrad N. Hilton Humanitarian Prize. The billboard will be on display until July 8. The content was funded by a grant from the Conrad N. Hilton Foundation that awards the annual prize of $1.5 million, largest in the humanitarian world, to an organization that is doing extraordinary work to alleviate human suffering.
Thanks Neutron Media!
http://www.youtube.com/watch?v=a6OKGOOvG24
For more information:
www.hiltonfoundation.org
